Large
companies and brands understand the importance of consistency in the look of their materials. This could include items such as the location of logo placement on advertisements, to the colors used on a website and more. This, over time, allows their consumers to know what to expect which holds a lot of value. Expectations when they see a certain color or hear a certain slogan can mean everything to a small or growing company by embedding it in the consumers mind. Expectations as a result of consistency lead to expectations of quality. This is a lesson you can learn from watching the big companies.
Whether 
you intend to pursue work that requires professional photographs or not, doing a photo shoot can be fun and exciting. If you are participating in a competition, photos can be a great way to document your journey. If you are lacking motivation and need an incentive to keep engaged in your fitness routine, scheduling a photo shoot can provide incentive to get in shape. Finally, you might be surprised at the value of professional photographs. They may lead to a career you never thought possible, especially if you are already involved in the fitness industry.
Consider 
for a moment, the following pitches which modeling talents send to their target clients such as publications.
"I'm hard working and determined."
Is this to suggest that other models are not?
"This is my passion."
Are other talents passionless?
"I'm always on-time and ready to go!"
Clients would hope all talents are. Should be standard.
"It has been a dream of mine..."
If clients had a nickel for every time they read or heard this one.
Now consider the following response...SO WHAT?
What 
compromises would you make to win it all? In any industry, at some point you find yourself backed against a wall. You are asked to be someone you’re not, asked to do something that you’re not comfortable with, or asked to change or deny who you are as a person. How far are you willing to go? How will your compromise really help you in the long run? Before you get too far along in your career, take note of these four strategies to insure you stay true to yourself.
Create a clearly-defined vision: The best way to stay true to who you are is to clearly identify and define your vision. What do you stand for?
You may
have modeled alone numerous times and are comfortable with your poses. This may lead you to think that posing with a woman is no different. However, there are numerous points to keep in mind any time you are at a shoot in which you are expected to pose with a lady.
First of all, don’t allow nerves to distract you from performing as expected. What helps tremendously with getting over any nervousness is to chat with the woman before the shoot in order to establish a comfort level. You don’t have to discuss anything in particular, but at least get an idea of her personality.
Unfortunately 
most models and personal trainers did not spend a lot of time in business school. The same can be said for photographers, makeup artists and graphic designers. We all were so focused on intently learning our trades that many times we did not spend the time to learn the business that goes along with it.
The goal for this article is to provide you with some insight and even a small outline of key concepts you can apply to the growth of your business (whether it be as a model or as a personal trainer, etc).
You begin this process by defining your goals for 2012. It is essential to have some idea of what it is that you want to accomplish. Be specific. It is not enough to say that you want to be featured in a magazine. What magazine? Why? The more specific you make your goals, the better chance you have of achieving them.
Talent
often asks me what they need to have in a portfolio, what they should avoid having in a portfolio and how to best display their portfolio. Although with all certainty that this is not a complete list, it is a fairly extensive list of some things to be sure to DO and some other things to make sure you DON’T.
DO start a portfolio. Perhaps a little satirical, but I would not anticipate a lot of work coming in without having one.
DON’T take EVERY “free” photo shoot offer that comes your way. You may be in a position where a lot of up and comers are hoping to collaborate with you to mutually benefit each other’s experience. I’m not saying any offer like this is wrong. Some may be very beneficial. But be judicious. Know who is going to have the styles to help you get the looks you need.
Many of us have worked hard to 
fine tune every aspect of our physique and we naturally assume that our work will translate on camera. This isn't always the case. Much like perfecting your body, perfecting your "on-camera" skills takes time and effort. Below are a few tips to help you create excellent images for both personal and professional use.
Practice Makes Perfect: Don't expect your first set of pictures to be perfect. Understanding your on-camera persona takes time. Select a photographer who is willing to coach you. Often times what feels most unnatural on camera looks the best in pictures. Prior to shooting, take time to practice different poses in the mirror. Pay attention to your facial expressions. What looks do you like the best? Position your body in a variety of ways to determine your best angle and consider having a friend take snapshots of you prior to the shoot so you can study yourself on film...
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